From: "Patrick SCHOULLER"
Subject: Entreprise londonniène imagerie médicale cherche partenaire français pour futur projet ECONTENT Madame, monsieur, La société PRIMAL PICTURES, The European Online Curriculum in Anatomy recherche des partenaires pour préparer un projet ECONTENT Primal Pictures is a new breed of medical education company. It has created a unique 3-D digital resource - a fundamental set of tools currently used by doctors, therapists, institutions, health professionals at all levels, sports physicians, trainers, healthcare companies, and patients. At the heart of Primal’s enterprise is the production of the world’s first complete 3-D computer graphic model of the human body. This unique anatomy content is delivered online, via CD-ROM or DVD. The product is currently in English; the software includes a detailed text to accompany the rich array of images. Primal is now looking for European partners to create the European Online Curriculum in Anatomy based on this unique resource. This will involve the development of country-specific editions of the content, in all major European languages - along with the tools to allow further customization. We are looking for both academic and commercial partners. At a time when the use of cadavers is controversial and limited, and there is a worldwide shortage of anatomy teachers, this initiative addresses an urgent need that will enhance medical and health education at all levels. About Primal Pictures Primal Pictures is one of the most innovative companies working in the field of 3D graphics and medical imaging. It has developed the world’s first complete 3D model of human anatomy. This is now available on the Web and CD-ROM and comes complete with a set of tools to allow teachers to tailor the content to a curriculum. These tools include a Test Management System and Study Guides. Primal Pictures began life as a research group, looking at techniques for creating high resolution graphics for medical teaching. It won valuable grants from the European Community Media Program, and a number of UK Government Innovation Grants, including LINK and SPUR grants, to create 3D computer graphics of anatomy. Emerging from this research, Primal Pictures has now developed a set of key assets and underlying software tools which has resulted in a series of CD-ROMs sold around the world. The CD-ROMs feature 3D computer graphic models of human anatomy, derived from medical scan data. 3D animations showing function, bio-mechanics, and surgical procedures supplement the core model. Attention to detail and complete accuracy are the cornerstones of all Primal Pictures’ products. They are unsurpassed in their completeness, resolution, and clarity. They have rapidly achieved the status of benchmarks in each area, and are used by the highest level medical professionals as a constant source of reference and education. Yet, because these are attractive visual resources, they can even by used by school students. The company now employs 35 staff in its Central London base and 5 marketing and sales staff in USA. It has developed a core set of skills which involves the interpretation of medical imaging data, its processing into 3D models and its display as a coherent CAD-CAM model of anatomical structures. The company essentially brings together knowledge of two technically advanced areas: 3D computer graphics (used in 3D computer animation and feature films), and medical imaging technologies, such as Magnetic Resonance Imaging. Alongside the company’s founders, the major shareholders are Taylor & Francis plc, a leading professional publisher, Credit Agricole Private Equity, an investment division of France’s largest bank, the British Smaller Technology Companies Fund VCT plc, and Capital for Companies VCT plc. Thousand Use the Products Now! · FOR PHYSICIANS: Primal’s image library is a powerful reference resource, presenting the most detailed and accurate pictures of human anatomy and function ever produced. · FOR STUDENTS: The Primal resource features self-testing, quizzes, study aids, and exam tips - all written by leading professionals in their field. · FOR TEACHING: Enlivening classroom discussions and conveying information in a wholly new way. · IN ALLIED HEALTH: Improve performance through education. Primal’s products represent a new era in nursing education, physical therapy, and allied health disciplines. · FOR PATIENT EDUCATION: Don't waste time with books or crude line drawings. Now explain a procedure or pathology to a patient in 3D, with accompanying computer animations. How does Primal create the images? The development of each product consists of four key stages: · Data Acquisition - the scanning of relevant anatomy using MRI and other methods for scanning the surface anatomy. · Tissue group segmentation, i.e. the separation of different structures from the data. · Rendering and graphical modeling, i.e. the creation of the 3D model and its “look and feel”. · Interface design for the multimedia product. The Interactive Hand Here is an example of the painstaking process involved in creating The Interactive Hand. STAGE ONE: Scanning the Upper Limb The initial scanning of a hand and arm was performed at the Royal Marsden Hospital, UK. The hospital possesses the latest Magnetic Resonance Imaging (MRI) scanner allowing Primal to achieve optimum scan resolution. This resolution is required to delineate even the smallest of structure in the hand, some of which may be sub-millimeter in length, width or depth. The data from the Royal Marsden provided a benchmark for the best available, but it still did not permit the accurate delineation of ligaments, muscles, etc. Through links with Prof Peter Abrahams, anatomist at Cambridge University, we located a group in Cambridge who were to provide some of the finest and most accurate MRI data ever acquired. The Herchel Smith Laboratory for Medicinal Chemistry is based at Addenbrookes Hospital in Cambridge, UK. The Herchel Smith Laboratory build their own scanners and the magnetic coils into which subjects are placed for scanning. The best way to achieve optimum resolution was to fix a hand and arm inside a precise jig which would sit neatly inside the coil. Maximum resolution transverse slices at 5mm intervals were acquired across hand and arm, equating to between 50 and 60 slices. This sequence was optimized for segmentation by hand of muscles and tendons. STAGE TWO: 3D Reconstruction The imaging data is then processed at Primal Pictures. The data is delivered as 2D cross-sectional slices. Each slice then goes through a segmentation process. This involves outlining by hand individual tissue and tracking the contours of each anatomical feature through successive slices. These contours create a wire-frame 3D model for each anatomical structure. These structures are then amalgamated stage by stage into an accurate CAD-CAM model of the complete anatomy. In turn, this model is fed into computer graphics systems and put through a “texture-mapping” process, a procedure which adds texture, color, shadows and depth to the 3D model. This model is then “rendered”, the final process whereby individual full color frames are created. When the user moves from frame to frame, the impression is gained to moving around a 3D object. Awards · Interactive Hand - Millennium Product Award from UK Government for Innovation & Creativity . · Interactive Skeleton - British Medical Association Electronic Product Gold Award 1996; · International Media in Science 1st Prize. · Interactive Knee Radiology Edition - British Medical Association Electronic Product Gold Award 1999. · Interactive Shoulder - British Medical Association Electronic Product High Commendation Award 2000 · Interactuve Hip British Medical Association High Commendation Award 2001 · 2000 Award from Department of Trade & Industry for the UK’s most innovative training scheme (for graphics personnel) · 2001 Vesalius Award for Medical Illustration (USA premier award for medical graphics) · 2001 Europrix Award the European Union award for best e-learning and Education product for Primal’s 3D Interactive Series · 2003 Freddie Award Gold Prize for Medical Education Pour plus d'information : contacter Laurie Wiseman Founder & Publishing Director Primal Pictures Ltd, London www.primalpictures.com Laurie Wiseman [firstname.lastname@example.org] ce message vous est transmis par Patrick SCHOULLER Ministère de l'Economie des Finances et de l'Industrie Direction Générale des Entreprises - STSI Représentant national aux comités des programmes IST, E-TEN, E-CONTENT, SIAP, MODINIS, IDABC Site : http://www.telecom.gouv.fr Vous pouvez retrouver tous les messages diffusés sur http://www.evariste.org/actu/schouller Vous recevez ce message car vous êtes sur une liste de personnes potentiellement intéressées par toutes les activités nationales et communautaires relatives à la société de l'information. 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